[ Trybe ]

Hundreds Of Creator Ads A Month. Paid On Performance.

Creators make content for your brand and earn commission on the sales it drives. Nobody is paid upfront.

Trusted By Partners

[ Why Volume Stops Being A Budget Question ]

Your Creative Volume Is Capped By Cash, Not Ambition.

Meta now handles targeting and bidding for you. The one lever left is creative. We fix this problem with Trybe.

You Pay On Performance.

Creators earn from the revenue their content drives.

Creators Win When You Win.

On commission, creators care about conversion, not just delivery.

[ Made On Trybe ]

Real Creators. Real Ads.

Creator ads we have produced on Trybe, by category.

Every ad here was shot by a Trybe creator from a brief we wrote.

Get Ads Like These
[ Creators Are Not The Problem ]

Why Most Brands Still Fail On Trybe.

Content goes live, the purchases never come at a price that works, and the brand decides creator content does not convert for them.

Without a brief

Thirty videos, one idea, repeated. A loss teaches you nothing because there was never a question.

With a brief

Thirty videos across distinct angles and avatars, each built to prove something the brand diagnosis found.

[ Brand Diagnosis ]

The Creator Briefs Come From Brand Diagnosis.

Before any brief is written, we compare what your market wants with what you have already said.

What The Market Wants.

Reviews, surveys, Reddit and social comments, weighted so your own buyers count most.

What You Have Already Said.

Your last 90 days of Meta ads, transcribed and split into what worked and what did not.

The Gap.

Customers, angles and formats your category is asking for that your ads have never touched, ranked by opportunity.

Every weekly brief traces back to one of those gaps, with the avatar, angle, hooks and script already written. The creator just shoots.

How Brand Diagnosis Works
[ Thirty Days, Straight Out Of Ads Manager ]

Trybe Brought $625K In Revenue For One Of Our Partner Brands.

$349.7KSpent
2,387Purchases
1.79Blended ROAS
$146.51Blended CPA

The Results From 12 Ad Sets Where We Tested Trybe Creatives. The ROAS Ranged From 0.76 To 3.16.

Above 1.79Below 1.79

Spend per ad set on the left, ROAS as bar length. Hover a bar for purchases and cost per purchase.

View as table
MetricLargest ad setStrongest ad set
Spend$58,652.79$24,069.74
Purchases325303
ROAS1.463.16
Cost per purchase$180.47$79.44

The platform will give you a 0.76 as readily as a 3.16. What decides which one you get is whether the creative was built on proper research.

[ Where We Come In ]

You Could Run This Yourself. Most Brands Shouldn't.

Trybe cuts the cost of making content. It doesn't tell you what to make. That's our job.

What you getWhat it means
OnboardingYour account, products and commission set up around your margins.
Brand DiagnosisA ranked list of the gaps worth testing first.
BriefsWritten for each angle, audience and buying stage, with hooks and scripts.
Creator SelectionCreators picked to fit the angles we're testing.
Quality ControlA four-step review, so weak content never reaches your ad account.
Editing And VariantsEdits and AI variants that turn one shoot into many tests.
Testing And ReportingWhat we launch, what the results mean, and what we test next.
[ Two Ways To Start ]

We'll Build The Strategy Behind Your Volume.

Either way, you'll leave the first call with a plan.

New To Trybe?

We set up your account and commission, then brief your first creators and get them shooting.

Already On Trybe?

We spend 30 minutes on your angles and testing, and show you where spend is being wasted.

[ Questions ]

Frequently Asked Questions

What does this cost us?
Trybe's fee is capped at 1.5%. Creators are paid on commission, after the revenue lands. You still cover samples.
Is this not just an affiliate programme?
No. An affiliate posts to their own audience. Here the creator's content becomes your ad, on your budget, and you decide what gets made and what gets spent behind it.
What if a creator's content does not sell?
On a sales-based structure you pay nothing for it. You carry the sample and review time, not a $300 file that never worked.
Who owns the content?
Usage is covered while the relationship runs. No per-creator rights negotiations.
Can our existing creators come across?
Yes. We screen them the same way as new ones, against the angles we plan to test.
How fast can we go live?
Under two weeks. Volume builds as the roster fills.
Does the commission maths work on our margins?
That is the first thing we model. On thin margins a flat or ad-spend-based structure often works better. If it does not work at all, we will tell you.
Do you run the Meta side too?
No, but we can brief your media buyer on the testing structure.