Hairbrella partnered with us to scale their swim cap on paid social. Our creative strategy drove $1M in ad spend at a blended 1.6+ ROAS, acquiring 10,000+ new customers at a cost per purchase of $29.
Hairbrella makes satin-lined, waterproof swim caps, rain hats, and hair accessories designed to keep your hair dry and style intact regardless of the weather. Featured in Oprah Daily, Forbes, GMA, and Allure.
Hairbrella had strong organic traction and press coverage, but paid social wasn't converting at the efficiency the brand needed to scale. Generic product-forward creatives weren't enough to break through on cold audiences. The core objection, whether the cap actually keeps hair dry, was going unaddressed, and without the right creative angles, ad spend was being wasted on audiences who clicked but didn't convert.
We built creative that put the product's core promise front and center, directly tackling the hair-dryness objection through founder demo formats, real transformation reveals, and comparison-style videos that showed Hairbrella winning against overpriced competitors. The identity angle, made by a Black woman for women who actually swim, gave cold audiences a reason to trust the brand instantly.
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